Keeper's Heart
F*ck You, Brian

TDA’s task was to launch Keeper’s Heart, a brand new Irish + American whiskey blend, the very first of its kind. Keeper’s Heart was a newcomer, fighting to get on shelf and begin building market presence. In the US there are over 2000 whiskey producers, all vying for the same limited distribution opportunities, shelf space, and top of mind awareness. How could we earn the attention of spirits drinkers, and also the distributors and retailers that act as gatekeepers in the category?