Expand Your Tongue's Mind

To promote our “Expand Your Tongue’s Mind” campaign in the birth place of the Acid Tests, San Francisco, we had some fun. We printed our ads on actual LSD blotter paper (without the LSD) as inserts in Rolling Stone Magazine. Each of the 900 “hits” contains a detailed graphic of the companies flavors. The sheets were printed by Zane Kesey, son of countercultural figure Ken Kesey, with vegetable ink. You can let them dissolve on your tongue but you won’t feel anything or we would go to prison, for a long time.