We needed an unignorable story
Distributors and retailers aren’t just looking for products, they’re also looking for good stories that can back up what they carry and stock - stories to help drive demand and interest and make it easier for them to answer questions like: “What can you tell me about this new whiskey?”
Consumers also love a well-told story, especially when it comes to spirits. A clear and unique narrative about the ground-breaking blend of two distinct whiskey traditions would help them remember the brand and give them a reason to try.
Consumers also love a well-told story, especially when it comes to spirits. A clear and unique narrative about the ground-breaking blend of two distinct whiskey traditions would help them remember the brand and give them a reason to try.