As one of the scarce brands in the category that uses 100% real fruit, Tru Fru needed its packaging to match the quality and purity of its top-shelf chocolate-coated fruit snacks. We worked with Tru Fru to develop a package design that clearly defined their product and place in the novelty category while dialing up taste appeal by championing the fresh fruit itself. Wait, True. Fruit. TruFru. I get it now.