The Drum

US Ad of the Day: FirstBank is bad at everything, ‘good at banking’

February 1, 2023 - FirstBank champions humility in its regional Super Bowl LVII spot, print and out-of-home activations. FirstBank bankers are so great at banking, they’re literally terrible at anything else, as affirmed by the privately held bank’s latest multichannel campaign, ‘Really good at banking,’ and regional Super Bowl LVII spot.

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