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Revive Uses LSD Insert in Rolling Stone

In a creative approach that might have some older consumers flashing back to the '60s, Revive Kombucha is running a magazine ad insert printed on LSD blotter paper...minus the LSD.

The insert will appear this month in 26,000 San Francisco-area copies of Rolling Stone — the rock bible that was launched in 1967, just a few months after the city’s legendary, LSD-friendly Summer of Love.

San Francisco is Revive’s largest market -- and a '60s throwback theme would certainly seem well-timed, what with the city gearing up for the SOL’s 50th anniversary.

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