Daiya Is Refining The Recipe

October 7, 2020 - It might be unspoken in the marketing world, but it’s no secret to consumers who have eaten fake cheese in the last few decades: Many of those products are, well, gross. Daiya, a Canadian brand that launched in 2008, tacitly acknowledges the problem and uses it as an underlying theme in three new spots with the tagline, “Enjoy the Unexpected.”

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