August 29, 2019 - Kanye West's undying love for himself is so abundant and pure, it may never be replicated or rivaled.

Nonetheless, Colorado restaurant chain Hapa Sushi wants its customers to "love your food as much as Kanye loves Kanye," the tag of its new regional print campaign from TDA Boulder. The Boulder, Colo. independent creative agency will be reprinting West's actual tweets alongside the campaign tag in half-page ads in regional lifestyle and music magazines and newspapers, as well as in the restaurant's four locations.