March 26, 2019 - FirstBank is playing up how the financial services institution really strives to be “good.”

The campaign includes TV, digital, print, radio, OOH and social advertising by agency TDA_Boulder for Lakewood, Colo.-based FirstBank. Is is the first work to support the bank’s year-old tagline, “Banking for good.”

Three 30-second spots show off the bank’s outstanding customer service, which the bank realizes may be an astonishing concept to consumers. The actors react as such, unlike how they react to truly astonishing situations, like a husband becoming a hedgehog, the ability to walk on water or a neighbor's alien abduction.